Internet Marketing - SEO - Search Engine Optimisation, Hamilton, Waikato, NZ

Social Media Marketing & Networking

Social Media sites like facebook, twitter, YouTube and blogs allow an interaction with your clients or audience.  Individual followers can comment on products being promoted and 'chat' with your business.  This interaction can instil a sense of loyalty in your customers.  When comments are made on your social networking page these comments are seen by the 'friends' or 'followers' of the client making the comment.  In this regard social networking is like 'word-of-mouth' and we all know how valuable this is for businesses.  Clients can access social media via their mobile devices like cell phones and iPads which makes them a smart tool to use for marketing.  Businesses need to present on the internet in all forms and Peacockes Technology can help you do that.

Directories and Search Engines

Peacockes Technology will register your website with major local and national directories such as finda.co.nz.  Many of these sites require a reciprocal link  on your website.  This is where the 'Links' page comes in.  A links page helps in integrating your site into the world wide web. A search engine such as Google, Yahoo or Bing sees these links between your site and the directory and ranks your site accordingly.

Peacockes Technology will also undertake research into the best key words and phrases for your industry so that your site is found more easily. 

Why are these steps important?

Search Engines such as Google work on complex algorithms that analyse at least four areas of your site: Key words, description, content, title and links to and from other sites (such as facebook).  When these areas closely match with each other and with search phrases put in by the public, the search engine is alerted to your site being important and gives it a higher ranking in the results.

Internet marketing is just as important as other marketing  tools you may use.  Traditionally an ad in The yellow Pages was a must for any business, now high rankings in search engines such as Google are a must.  Most people we know use Google as their primary search tool and no longer refer to conventional mediums such as the phone book.